ABOUT OUR HISTORY
Look Back into our History
The local Daytona name as our corporate identity
I still vividly remember the time I first visited Daytona Beach in Florida. The clear, blue sky, and the expansive beach spanning out into the horizon. Girls in bikinis rode tandem on bicycles with their boyfriends.It was like a scene out of a movie. I couldnʼt believe that the world Iʼd seen in films like Big Wednesday and American Graffiti was real. Daytona Beach is an energetic area that has been at the forefront of promoting culture and fun, suchas through Bike Week, where a whole week is devoted to motorcycle shows and races. During spring break,young people from across the US descend on the beach for the classic “boy meets girl” scenario, experiencing summer love and then going back to their respective hometowns. As if drawn together by magnets, these people enjoy a once-a-year occasion to the fullest, using that energy as motivation for their next adventure. The sheer energy and power I experienced at these people coming together to create something new overlapped with my own ideas of what a team should be. Daytona Beach was the catalyst that would suck me into my lifelong love of American culture. I wanted to convey that lifestyle back to Japan through the lens of clothing. Daytona Beach has always been a wellspring of inspiration and ideas. Thatʼs why I named the company after Daytona Beach,since itʼs where we trace our roots to.
Launched the FREAKʼS STORE (Koga, Ibaraki Prefecture)The first location of FREAKʼS STORE, the culmination of founder Kajimaʼs goal of bringing American richness
and abundance to Japan, was opened.
Established Daytona International Co., Ltd. (Koga, Ibaraki Prefecture)The company name traces its roots to Daytona Beach in Florida, USA, where a youthful sensibility is alive and well.
In 1990, we began rolling out several stores around the North Kanto region.Multiple locations of the FREAKʼS STORE were opened to cater to casual American style and vintage biking gear.
Headquarters moved to Harajuku, TokyoThe headquarters was moved to Harajuku and the FREAKʼS STORE business was revamped.
FREAKʼS STORE flagship location opened in ShibuyaShibuyaʼs Jinnan area, a hotly contested zone for boutiques, was used as the site for the FREAKʼS STORE flagship.
HANAO CAFE restaurant opened (Kashiwa, Chiba Prefecture)HANAO CAFE, a Hawaiian cafe inspired by the feel of cafeterias on Hawaiiʼs North Shore, opens.
Launched AME (American motorcycle equipment) wholesale business.We followed up on the restaurant segment by entering into wholesale of American brands. We entered into an agreement as the sole Japanese distributor of Mechanix Wear.
Launched FREAKʼS STORE ONLINE.Seeking to adapt to a changing market, we launched a full-scale e-commerce business, and began listing products on external online shops.
In 2013, we began a nationwide rollout of FREAKʼS STORE.Widespread expansion throughout Japan revolving around paired menʼs/womenʼs clothing We also began partnering with purveyors of American culture and American personalities.
FREAKʼS STORE 30th anniversaryThe FREAKʼS STORE welcomed the 30th year since its founding. We released a variety of special-order items and held special events.
Renovated and reopened the FREAKʼs STORE flagship in Shibuya.We renovated the flagship location to commemorate the 31st anniversary of our founding. We also opened the adjoining gallery space (OPEN STUDIO).
Launched the FREAKʼS HOUSE residential project.We partnered with LIFE LABEL, a residential housing builder, to curate special-order housing, a first of its kind for the boutique shop sector.
What is our vision and mission for the next thirty years? Ken Kajima, head of the company, shares his ideas for the future of Daytona International.WHY USA?
FREAKʼS STORE got its start out of the idea of conveying the richness, thrills, and enthusiasm that American culture has to offer. In the blink of an eye, thirty years have gone by.